Визначення та Значення "balance"

What is "balance"?

Balance refers to how elements are arranged to create a sense of evenness in visual design. It involves spreading visual weight so that no single part of the design feels too heavy or light compared to the rest, which could end up being overwhelming. This can be achieved through symmetrical balance, where elements are mirrored on either side of a central line, or asymmetrical balance, where different but equally important elements are arranged to achieve a sense of harmony despite their differences. Proper balance guides the viewer’s eye and ensures that a design feels stable and visually appealing.