Định Nghĩa và Ý Nghĩa của "hyper-personalization"

Hyper-personalization

DANH TỪ

siêu cá nhân hóa, cá nhân hóa tối đa

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Example

E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.

Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer's past watching behavior and ratings, creating a tailored viewing experience.