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Hyper-personalization
/hˈaɪpəpˌɜːsənəlaɪzˈeɪʃən/
/hˈaɪpɚpˌɜːsənəlaɪzˈeɪʃən/Hyper-personalization
01
ハイパーパーソナライズ, 超個別化
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
Example
E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.
Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer's past watching behavior and ratings, creating a tailored viewing experience.
