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Hyper-personalization
/hˈaɪpəpˌɜːsənəlaɪzˈeɪʃən/
/hˈaɪpɚpˌɜːsənəlaɪzˈeɪʃən/
Hyper-personalization
01
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
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the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences