hype

/hˈa‍ɪp/

/ˈhaɪp/

Hype

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

synonyms : ballyhoo

hoopla

plug

to hype

[VERB]

MAIN VERB

publicize in an exaggerated and often misleading manner

Examples

1. The company's latest product was hyped up in the media, but when it was released, it turned out to be no more than the man in the moon - it didn't live up to the promises made in the advertising.

2. After all the hype and excitement, the movie didn't live up to my expectations.

3. Get hype.

4. That goal post got me hype.