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Hype
01
the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public
to hype
01
to enthusiastically promote something, often with exaggeration, to create excitement and interest
Transitive: to hype sth
Example
Last week, they hyped the launch of their gaming console.
Concert promoters use social media platforms to hype ticket sales for upcoming shows.
The author went on a book tour to hype the release of the latest novel.
Example
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