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Hype
01
promotion exagérée, bruit médiatique
the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public
to hype
01
promouvoir avec enthousiasme, exagérer afin de susciter de l'intérêt
to enthusiastically promote something, often with exaggeration, to create excitement and interest
Transitive: to hype sth
hype
n
Exemple
The new restaurant's food doesn't match up to the hype.
The technology outlived its initial hype and remained relevant for decades.
Humph, this movie is not living up to its hype.
The new product launch had a lot of hype, but it fizzled out due to technical issues.
The new restaurant had a lot of hype, but it truly lived up to our expectations with its delicious cuisine.