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to hype
01
to enthusiastically promote something, often with exaggeration, to create excitement and interest
Transitive: to hype sth
Examples
Celebrities often use social media to hype their upcoming projects and events.
Concert promoters use social media platforms to hype ticket sales for upcoming shows.
Hype
01
exaggerated promotion meant to attract attention or excitement
Examples
The movie did n’t live up to the hype surrounding it.
Marketers created a lot of hype before the product launch.
