Definition & Meaning of "hype"

Hype

the excessive or exaggerated promotion or publicity of a product, event, or idea, often with the goal of generating excitement or anticipation among consumers or the public

to hype

VERB

to enthusiastically promote something, often with exaggeration, to create excitement and interest

Example

Humph, this movie is not living up to its hype.

The new product launch had a lot of hype, but it fizzled out due to technical issues.

The demand for the new product let up after the initial hype, settling into a more steady pace.

The fervor surrounding the new movie release cooled after the initial hype died down.

The new restaurant's food doesn't match up to the hype.

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Definition & Meaning of "hype"

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