Hyper-personalization is an advanced marketing strategy that uses data and technology to deliver highly tailored content, products, or services to individuals based on their unique preferences, behaviors, and interactions with a brand. This goes beyond traditional personalization by leveraging real-time data, such as browsing habits, purchase history, and social media activity, to create a more relevant and engaging experience. Hyper-personalization aims to make customers feel like the brand understands their specific needs and desires, increasing the likelihood of customer satisfaction, loyalty, and conversion. It is often used in email campaigns, website content, and product recommendations.

Définition et signification de « hyper-personalization » en anglais

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