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Hyper-personalization
/hˈaɪpəpˌɜːsənəlaɪzˈeɪʃən/
/hˈaɪpɚpˌɜːsənəlaɪzˈeɪʃən/Hyper-personalization
01
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hyper-personalization
n
Example
Fitness apps leverage hyper-personalization by creating custom workout plans and dietary recommendations based on users' fitness levels, goals, and health data.
Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.
Email marketing campaigns utilize hyper-personalization by sending targeted messages that address recipients by name and offer promotions based on their previous purchases and interests.
Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer's past watching behavior and ratings, creating a tailored viewing experience.
