"hyper-personalization"的定义和意义

Hyper-personalization

超个性化, 极致个性化

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Example

E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs.

Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer's past watching behavior and ratings, creating a tailored viewing experience.