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to up the ante
01
alzare il prezzo, far salire il prezzo
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
modo di dire
Esempi
The seller raised the ante after seeing how much interest there was.
Il venditore ha alzato il prezzo dopo aver visto quanto interesse c'era.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
modo di dire
Esempi
To win the contract, the company decided to up the ante by offering a lower price.
