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to up the ante
01
faire monter le prix, augmenter le tarif
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
idiome
Exemples
The seller raised the ante after seeing how much interest there was.
Le vendeur a fait monter le prix en voyant tout l'intérêt suscité.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
idiome
Exemples
To win the contract, the company decided to up the ante by offering a lower price.
