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to up the ante
01
faire monter le prix, augmenter le tarif
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
idiom
Exemples
The competition was fierce, and to win the contract, they had to raise the ante and make a more compelling proposal.
L'hôtel a augmenté ses tarifs pendant la période des vacances.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
idiom
Exemples
The negotiations were getting too comfortable, so he raised the ante with a counterproposal.
