to up the ante
01
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
Idiom
例
In negotiations, the company decided to up the ante by offering additional benefits to potential employees.
The competition was fierce, and to win the contract, they had to raise the ante and make a more compelling proposal.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
Idiom例
To win the contract, the company decided to up the ante by offering a lower price.
The negotiations were getting too comfortable, so he raised the ante with a counterproposal.
