to up the ante
01
値段を上げる, 価格を引き上げる
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
idiom
例
The restaurant decided to up the ante by introducing a new menu with exotic dishes to attract more customers.
そのアーティストは作品がネットで人気になったあと、価格を上げた。
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
idiom
例
To win the contract, the company decided to up the ante by offering a lower price.
