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to up the ante
01
ανεβάζω την τιμή, αυξάνω την τιμή
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
idiom
Παραδείγματα
The restaurant decided to up the ante by introducing a new menu with exotic dishes to attract more customers.
Η καλλιτέχνιδα ανέβασε τις τιμές της όταν η δουλειά της έγινε δημοφιλής στο διαδίκτυο.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
idiom
Παραδείγματα
To stand out in the job market, he knew he had to raise the ante by acquiring more skills and qualifications.
