to up the ante

Определение и значение слова « up the ante» на английском языке

to up the ante
01

повысить стоимость

to increase the price of something
to [up|raise] the ante definition and meaning
IdiomIdiom
example
Примеры
In negotiations, the company decided to up the ante by offering additional benefits to potential employees.
The competition was fierce, and to win the contract, they had to raise the ante and make a more compelling proposal.
02

брать на себя больше рисков или предъявлять больше требований

to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
IdiomIdiom
example
Примеры
To win the contract, the company decided to up the ante by offering a lower price.
The negotiations were getting too comfortable, so he raised the ante with a counterproposal.
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