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to up the ante
01
повысить стоимость
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
Idiom
Примеры
The competition was fierce, and to win the contract, they had to raise the ante and make a more compelling proposal.
02
брать на себя больше рисков или предъявлять больше требований
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
IdiomПримеры
To win the contract, the company decided to up the ante by offering a lower price.
