to up the ante
01
höja priset, skruva upp priset
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
idiom
Exempel
The seller raised the ante after seeing how much interest there was.
Säljaren höjde priset när han såg hur stort intresset var.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
idiom
Exempel
To win the contract, the company decided to up the ante by offering a lower price.
