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to up the ante
01
subir el precio, encarecerlo
to increase the price of something
![to [up|raise] the ante definition and meaning](https://cdn.langeek.co/photo/41834/original/?type=jpeg "to [up|raise] the ante definition and meaning")
modismo
Ejemplos
The seller raised the ante after seeing how much interest there was.
El vendedor subió el precio al ver cuánto interés había.
02
to add to the risks or demands of a competition, dispute, etc. that will lead to either more benefits or losses
modismo
Ejemplos
To win the contract, the company decided to up the ante by offering a lower price.
