Definition & Meaning of "gimmick"in English

Gimmick

NOUN

a clever trick, device, or maneuver, often designed to attract attention or achieve a purpose

Examples

He pulled off a gimmick that impressed the audience.

The magician 's final gimmick left everyone speechless.

an unspecified object or device whose name is unknown or forgotten

Examples

Pass me that gimmick over there.

He tinkered with some old gimmicks in the toolbox.

a concealed problem that may cause difficulty

Examples

The contract seemed favorable, but there was a gimmick in the fine print.

The new software has a gimmick that causes occasional crashes.

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

What is a "gimmick"?

A gimmick is a special trick, device, or strategy designed to attract attention, make something more appealing, or increase its popularity. It is often seen as clever or eye-catching, but it may not have lasting value or substance. Gimmicks are typically used in marketing or entertainment to create a quick impression, but their appeal may fade once the novelty wears off.

Examples

The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product.

The restaurant 's new dish came with a unique presentation gimmick, where the food was served on a miniature Ferris wheel.

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