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Gimmick
01
any clever maneuver
02
something unspecified whose name is either forgotten or not known
03
a drawback or difficulty that is not readily evident
04
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
Example
It's just a gimmick.
Many shoppers were drawn to the store by the promotional gimmick of a free gift with every purchase.
The restaurant's new dish came with a unique presentation gimmick, where the food was served on a miniature Ferris wheel.
The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product.
The politician's campaign relied heavily on a catchy slogan as a gimmick to grab voters' attention.
