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Gimmick
01
artifício
any clever maneuver
02
artifício
something unspecified whose name is either forgotten or not known
03
artifício
a drawback or difficulty that is not readily evident
04
artifício
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
Exemplo
It's just a gimmick.
The company is often criticized for trying to reinvent the wheel every time they bring a new product to market, adding gimmicks and innovations nobody wanted or asked for.
