gimmick
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Definition & Meaning of "gimmick"in English

Gimmick
01

a clever trick, device, or maneuver, often designed to attract attention or achieve a purpose 

Grammatical Information
Animacy status
Abstract
Composition
Simple
Countable
Plural form
gimmicks
Examples
He pulled off a gimmick that impressed the audience. 
02

an unspecified object or device whose name is unknown or forgotten 

Examples
Pass me that gimmick over there. 
03

a concealed problem that may cause difficulty 

Examples
The contract seemed favorable, but there was a gimmick in the fine print. 
04

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived 

What is a "gimmick"?

A gimmick is a special trick, device, or strategy designed to attract attention, make something more appealing, or increase its popularity. It is often seen as clever or eye-catching, but it may not have lasting value or substance. Gimmicks are typically used in marketing or entertainment to create a quick impression, but their appeal may fade once the novelty wears off.

Examples
The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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