Gimmick

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British pronunciation/ɡˈɪmɪk/
American pronunciation/ˈɡɪmɪk/
Gimmick
01

any clever maneuver

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02

something unspecified whose name is either forgotten or not known

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03

a drawback or difficulty that is not readily evident

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04

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

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Example
examples
It's just a gimmick.
The company is often criticized for trying to reinvent the wheel every time they bring a new product to market, adding gimmicks and innovations nobody wanted or asked for.
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Definition & Meaning of "Gimmick"
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