Guerrilla marketing

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British pronunciation/ɡɛɹˈɪlə mˈɑːkɪtɪŋ/
American pronunciation/ɡɛɹˈɪlə mˈɑːɹkᵻɾɪŋ/
Guerrilla marketing
01

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

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Definition & Meaning of "Guerrilla marketing"
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