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Guerrilla marketing
Grammatical Information
Animacy status
Abstract
Composition
Compound
Uncountable
What is "guerrilla marketing"?
Guerrilla marketing is an unconventional and creative marketing strategy that aims to achieve maximum impact with minimal resources. It often involves surprise tactics, unique campaigns, or engaging experiences that attract attention and encourage word-of-mouth. This approach relies on creativity rather than a large budget and often targets specific audiences in unexpected places, creating memorable and buzz-worthy moments.
Examples
The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.
