Guerrilla marketing
01
游击营销, 非常规营销
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
例子
A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall, where dancers wore the latest collection and handed out discount coupons.
一个时尚品牌通过在拥挤的购物中心策划快闪活动来执行游击营销活动，舞者们穿着最新系列并分发折扣券。
