Rechercher
Guerrilla marketing
/ɡɛɹˈɪlə mˈɑːkɪtɪŋ/
/ɡɛɹˈɪlə mˈɑːɹkᵻɾɪŋ/Guerrilla marketing
01
marketing de guérilla, approche de marketing non conventionnelle
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
guerrilla marketing
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Exemple
The environmental organization employed guerrilla marketing by projecting impactful images and messages about climate change on prominent buildings in major cities.
A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall, where dancers wore the latest collection and handed out discount coupons.
A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations, sparking curiosity and driving foot traffic to their venue.
The tech startup created a buzz with guerrilla marketing by placing quirky and eye-catching sidewalk chalk art near tech conferences, drawing attention to their innovative app.
The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.
