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Guerrilla marketing
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guerrillový marketing, nekonvenční marketingová strategie
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
What is "guerrilla marketing"?
Guerrilla marketing is an unconventional and creative marketing strategy that aims to achieve maximum impact with minimal resources. It often involves surprise tactics, unique campaigns, or engaging experiences that attract attention and encourage word-of-mouth. This approach relies on creativity rather than a large budget and often targets specific audiences in unexpected places, creating memorable and buzz-worthy moments.
Example
The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.
A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall, where dancers wore the latest collection and handed out discount coupons.
The tech startup created a buzz with guerrilla marketing by placing quirky and eye-catching sidewalk chalk art near tech conferences, drawing attention to their innovative app.
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