Cold-calling
volume
British pronunciation/kˈəʊldkˈɔːlɪŋ/
American pronunciation/kˈoʊldkˈɔːlɪŋ/

Definition & Meaning of "cold-calling"

Cold-calling
01

the practice of making an unexpected phone call or visiting someone in person in order to sell them goods or services

example
Example
examples
Cold-calling requires effective communication skills and knowledge of the product or service being offered.
Cold-calling scripts help sales teams stay focused and convey key selling points to prospects.
Sales representatives use cold-calling to generate leads and expand their customer base.
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