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Cold-calling
01
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the practice of making an unexpected phone call or visiting someone in person in order to sell them goods or services
What is "cold-calling"?
Cold-calling is the practice of making unexpected phone calls to potential customers or clients, typically with the goal of selling a product or service. These calls are often made without prior contact or a request from the person being called. Cold-calling is commonly used in sales and marketing, but it can be seen as intrusive, as the person receiving the call has not expressed interest in the product or service. Despite this, cold-calling remains a strategy used by many businesses to generate leads and expand their customer base.
Example
Cold-calling requires effective communication skills and knowledge of the product or service being offered.
Regulations govern cold-calling practices to protect consumers from harassment and fraud.
Cold-calling scripts help sales teams stay focused and convey key selling points to prospects.
Exemplo
Cold-calling requires effective communication skills and knowledge of the product or service being offered.
Regulations govern cold-calling practices to protect consumers from harassment and fraud.
Cold-calling scripts help sales teams stay focused and convey key selling points to prospects.
Sales representatives use cold-calling to generate leads and expand their customer base.
Some consumers find cold-calling intrusive and prefer businesses to use other marketing strategies.
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