Cold-calling is the practice of making unexpected phone calls to potential customers or clients, typically with the goal of selling a product or service. These calls are often made without prior contact or a request from the person being called. Cold-calling is commonly used in sales and marketing, but it can be seen as intrusive, as the person receiving the call has not expressed interest in the product or service. Despite this, cold-calling remains a strategy used by many businesses to generate leads and expand their customer base.

Définition et signification de « cold-calling » en anglais

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