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Telemarketing
What is "telemarketing"?
Telemarketing is a form of direct marketing where businesses use phone calls to reach potential or existing customers in order to promote products, services, or special offers. It typically involves calling a list of people and encouraging them to make a purchase or take some other action. Telemarketing can be done by live agents or automated systems and is often used for sales, customer surveys, or appointment scheduling. It is a direct and personal way to engage with customers but can be seen as intrusive if not done appropriately.
Examples
The company 's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions.
Many consumers find telemarketing calls intrusive, leading to the implementation of do-not-call lists to reduce unsolicited calls.
