Telemarketing is a form of direct marketing where businesses use phone calls to reach potential or existing customers in order to promote products, services, or special offers. It typically involves calling a list of people and encouraging them to make a purchase or take some other action. Telemarketing can be done by live agents or automated systems and is often used for sales, customer surveys, or appointment scheduling. It is a direct and personal way to engage with customers but can be seen as intrusive if not done appropriately.

What is "telemarketing"?

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英語での「telemarketing」の定義と意味

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