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to misfire
01
to fail to shoot a bullet
02
(of a plan) to fail to have the intended result
Transitive
Example
The marketing campaign turned out to be a misfire, generating little interest in the new product.
Their plan to boost sales by offering discounts misfired, resulting in lower profits.
03
(of a vehicle or engine) to fail to ignite properly or skip a beat during operation
Example
My car misfires occasionally, especially when it's cold outside.
The engine misfires if I do n't maintain it regularly.
