to misfire
01
哑火, 未能发射
to fail to shoot a bullet
02
失败, 未达预期
(of a plan) to fail to have the intended result
Transitive
例子
The marketing campaign turned out to be a misfire, generating little interest in the new product.
营销活动结果是一次失败，对新产品的兴趣不大。
Their plan to boost sales by offering discounts misfired, resulting in lower profits.
他们通过提供折扣来促进销售的计划失败了，导致利润降低。
03
失火, 点火失败
(of a vehicle or engine) to fail to ignite properly or skip a beat during operation
例子
My car misfires occasionally, especially when it's cold outside.
我的车偶尔会失火，尤其是外面冷的时候。
The engine misfires if I do n't maintain it regularly.
如果我不定期维护，发动机就会失火。
