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Engagement marketing
/ɛnɡˈeɪdʒmənt mˈɑːkɪtɪŋ/
/ɛnɡˈeɪdʒmənt mˈɑːɹkᵻɾɪŋ/Engagement marketing
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marketingul angajamentului, marketing interactiv
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
What is "engagement marketing"?
Engagement marketing is a strategy focused on building strong relationships between a brand and its customers by encouraging active participation and interaction. Rather than simply promoting products or services, engagement marketing aims to involve customers in the brand experience, making them feel more connected. This can be done through activities like social media interactions, contests, polls, personalized content, and customer feedback. The goal is to create meaningful and lasting connections that drive customer loyalty, brand advocacy, and increased sales by making customers feel valued and involved in the brand’s journey.
Example
The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.
Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.
A beauty brand implemented engagement marketing by creating a community forum where customers could share their experiences, ask questions, and receive advice from experts.
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