Engagement marketing
01
参与式营销, 关系营销
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
例子
The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.
这家科技公司通过举办实时网络研讨会和互动问答环节，运用参与式营销策略与潜在客户建立联系并建立品牌忠诚度。
Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.
社交媒体上的参与营销活动通常包括竞赛和赠品，鼓励用户通过点赞、分享和评论帖子与品牌互动。
