Engagement marketing is a strategy focused on building strong relationships between a brand and its customers by encouraging active participation and interaction. Rather than simply promoting products or services, engagement marketing aims to involve customers in the brand experience, making them feel more connected. This can be done through activities like social media interactions, contests, polls, personalized content, and customer feedback. The goal is to create meaningful and lasting connections that drive customer loyalty, brand advocacy, and increased sales by making customers feel valued and involved in the brand’s journey.

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