engagement marketing
/ɛnɡˈeɪdʒmənt mˈɑːkɪtɪŋ/
Engagement marketing
01
engagemangsmarknadsföring, relationsmarknadsföring
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
Exempel
The automotive company launched an engagement marketing initiative by inviting customers to participate in test drive events and provide feedback on their experiences.
Biltillverkaren lanserade ett engagemangsmarknadsförings-initiativ genom att bjuda in kunder att delta i provkörningsevenemang och ge feedback om sina upplevelser.
