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Decline
[NOM]1
déclin
a continuous reduction in something's amount, value, intensity, etc.
Synonymes : declination
Antonymes : improvement
Exemples
1. The company's profits had been declining for years, but after the latest financial crisis, they hit rock bottom.
2. With the real estate market downturn, homeowners lost their shirts when the value of their properties declined sharply.
3. The product line is becoming yesterday's man in the market, and sales are declining rapidly.
4. The company's profits have been declining for months, but the CEO only started to take notice after the stock price dropped significantly.
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