Innovation

/ˌɪnəvˈe‍ɪʃən/

/ˌɪnəˈveɪʃən/, /ˌɪnoʊˈveɪʃən/

[noun]

Innovation

[NOUN]

a method, product, way of doing something, etc. that is newly introduced

synonyms : invention

the creation of something in the mind

synonyms : conception

design

excogitation

invention

the act or process of introducing new methods, products, ideas, etc.

synonyms : creation

Examples

1. Samsung pokes fun at Apple's lack of smartphone innovation and reveals expectations for a foldable iPhone.

2. The investment in the company's research and development department is expected to bear fruit in the form of groundbreaking innovations.

3. The businessman reminded his colleagues that innovation is key to success, and that they should not be afraid to break with traditional ways of thinking, as custom is the plague of wise men and the idol of fools.

4. The company was making a lot of money, but didn't invest in innovation or diversify its products.