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to deliberately provoke anger or outrage in others, often online, to drive engagement, clicks, or views
content designed specifically to incite anger or outrage
What does "rage-bait" mean in internet slang?
The structure combines "rage" with "bait", forming a compound noun for content designed specifically to incite outrage. It is used to describe posts, headlines, or videos that deliberately present misleading, inflammatory, or one sided information in order to generate angry comments, shares, and engagement. People typically call something "rage-bait" when it feels manufactured to trigger a reaction rather than inform or entertain, such as "That article is pure rage-bait" or "Don't fall for the rage-bait, just scroll past."
