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Engagement marketing
/ɛnɡˈeɪdʒmənt mˈɑːkɪtɪŋ/
/ɛnɡˈeɪdʒmənt mˈɑːɹkᵻɾɪŋ/Engagement marketing
01
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
engagement marketing
n
Example
The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty.
The automotive company launched an engagement marketing initiative by inviting customers to participate in test drive events and provide feedback on their experiences.
Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.
Engagement marketing campaigns on social media often involve contests and giveaways, encouraging users to interact with the brand by liking, sharing, and commenting on posts.
A beauty brand implemented engagement marketing by creating a community forum where customers could share their experiences, ask questions, and receive advice from experts.
