lucrative
luc
ˈluk
look
ra
tive
tɪv
tiv
British pronunciation
/lˈuːkɹətˌɪv/

Definition & Meaning of "lucrative"in English

lucrative
01

capable of producing a lot of profit or earning a great amount of money for someone

example
Examples
The real estate market in the city is highly lucrative for investors.
She started a lucrative online business selling handmade jewelry.
02

(of a target) highly desirable to attack

example
Examples
Rebels avoided massing troops in open fields, knowing they 'd present lucrative targets for airstrikes.
The radar installation 's fixed location made it a lucrative target for cruise missiles.
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