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lucrative
01
capable of producing a lot of profit or earning a great amount of money for someone
Example
The real estate market in the city is highly lucrative for investors.
She started a lucrative online business selling handmade jewelry.
02
(of a target) highly desirable to attack
Example
Rebels avoided massing troops in open fields, knowing they'd present lucrative targets for airstrikes.
The radar installation's fixed location made it a lucrative target for cruise missiles.
word family
lucre
Noun
lucrative
Adjective
lucrativeness
Noun
lucrativeness
Noun
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