Guerrilla marketing
01
游击营销, 非常规营销
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
例子
The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby.
这家饮料公司通过在人流密集的市区设置展示其产品的快闪街头表演，使用了游击营销，让路人感到惊喜和愉悦。
A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall, where dancers wore the latest collection and handed out discount coupons.
一个时尚品牌通过在拥挤的购物中心策划快闪活动来执行游击营销活动，舞者们穿着最新系列并分发折扣券。
