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Merchandising rights
01
商品销售权
the rights to use a book's or an author's name, image, or story in connection with the sale of merchandise, such as toys, clothing, or accessories
What are "merchandising rights"?
Merchandising rights refer to the rights to produce and sell products related to a book, film, or other creative work. These rights allow the owner to create items such as toys, clothing, or other merchandise featuring characters, themes, or branding from the original work. Merchandising rights are often granted to companies or individuals who can market and sell these products, typically in partnership with manufacturers or retailers. These rights can generate additional revenue and increase the visibility of the original work.
