"merchandising" 的定义和意义

What is "merchandising"?

Merchandising refers to the activities involved in promoting and selling products related to a particular brand, film, TV show, or other media. This often includes creating and distributing items such as clothing, toys, posters, and other merchandise that feature characters, themes, or logos from the original work. The goal of merchandising is to capitalize on the popularity of the brand or media to generate additional revenue and enhance fan engagement.