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Merchandising
01
the exchange of goods for an agreed sum of money
02
products such as clothes, toys, etc. that are related to a motion picture, TV show or sports team; the process of selling these products
What is "merchandising"?
Merchandising refers to the activities involved in promoting and selling products related to a particular brand, film, TV show, or other media. This often includes creating and distributing items such as clothing, toys, posters, and other merchandise that feature characters, themes, or logos from the original work. The goal of merchandising is to capitalize on the popularity of the brand or media to generate additional revenue and enhance fan engagement.
