Merchandising
volume
British pronunciation/mˈɜːt‍ʃɐndˌa‍ɪzɪŋ/
American pronunciation/ˈmɝtʃənˌdaɪzɪŋ/

"merchandising"의 정의 및 의미

Merchandising
01

상품화, 영업

the exchange of goods for an agreed sum of money
02

머천다이징, 상품 판매

products such as clothes, toys, etc. that are related to a motion picture, TV show or sports team; the process of selling these products

What is "merchandising"?

Merchandising refers to the activities involved in promoting and selling products related to a particular brand, film, TV show, or other media. This often includes creating and distributing items such as clothing, toys, posters, and other merchandise that feature characters, themes, or logos from the original work. The goal of merchandising is to capitalize on the popularity of the brand or media to generate additional revenue and enhance fan engagement.

merchandising

n

merchandise

v

merchant

n
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