Merchandising rights

/mˈɜːtʃɐndˌaɪzɪŋ ɹˈaɪts/

the rights to use a book's or an author's name, image, or story in connection with the sale of merchandise, such as toys, clothing, or accessories

Examples

1. CHRIS TAYLOR: The merchandising rights, Fox was not as asleep at the switch as we've been led to believe.

2. Did he get anything off the back end of The Interview, or did he just hold onto the merchandising rights and make a killing on action figures?

3. And they renegotiated the merchandising rights, so that it would eventually revert to Lucasfilm.

4. I heard, a long time ago, that George Lucas, in negotiating with Fox, he retains the merchandising rights.