Definition och Betydelse av "merchandising rights"

What are "merchandising rights"?

Merchandising rights refer to the rights to produce and sell products related to a book, film, or other creative work. These rights allow the owner to create items such as toys, clothing, or other merchandise featuring characters, themes, or branding from the original work. Merchandising rights are often granted to companies or individuals who can market and sell these products, typically in partnership with manufacturers or retailers. These rights can generate additional revenue and increase the visibility of the original work.