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Positioning strategy
/pəzˈɪʃənɪŋ stɹˈatədʒi/
/pəzˈɪʃənɪŋ stɹˈæɾədʒi/Positioning strategy
01
strategia di posizionamento, piano di posizionamento
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
What is a "positioning strategy"?
A positioning strategy is a marketing approach that focuses on creating a distinct image or identity for a product, brand, or service in the minds of consumers. The goal is to highlight unique features, benefits, or values that set it apart from competitors. This strategy involves identifying the target audience, understanding their needs, and positioning the product in a way that appeals to those needs, often by emphasizing quality, price, or innovation. The aim is to make the product seem more attractive or relevant to the audience.
Example
A budget airline employed a positioning strategy that emphasized low fares and no-frills service, attracting price-sensitive travelers looking for affordable flight options.
The luxury car brand developed a positioning strategy that emphasized its vehicles ' superior performance and exclusivity, appealing to high-income customers who value prestige.
The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients, positioning itself as the go-to choice for individuals with sensitive skin.
Esempio
A budget airline employed a positioning strategy that emphasized low fares and no-frills service, attracting price-sensitive travelers looking for affordable flight options.
The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
The skincare brand's positioning strategy revolved around its use of natural and hypoallergenic ingredients, positioning itself as the go-to choice for individuals with sensitive skin.
The tech startup's positioning strategy focused on its innovative and user-friendly interface, differentiating itself from competitors by highlighting ease of use and cutting-edge technology.
A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.
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