Ara
Positioning strategy
/pəzˈɪʃənɪŋ stɹˈatədʒi/
/pəzˈɪʃənɪŋ stɹˈæɾədʒi/Positioning strategy
01
konumlandırma stratejisi, pozisyonlama planı
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
What is a "positioning strategy"?
A positioning strategy is a marketing approach that focuses on creating a distinct image or identity for a product, brand, or service in the minds of consumers. The goal is to highlight unique features, benefits, or values that set it apart from competitors. This strategy involves identifying the target audience, understanding their needs, and positioning the product in a way that appeals to those needs, often by emphasizing quality, price, or innovation. The aim is to make the product seem more attractive or relevant to the audience.
Example
The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige.
A health food company implemented a positioning strategy by marketing their products as organic, non-GMO, and sustainably sourced, targeting environmentally conscious consumers.
The tech startup 's positioning strategy focused on its innovative and user-friendly interface, differentiating itself from competitors by highlighting ease of use and cutting-edge technology.
