Positioning strategy

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British pronunciation/pəzˈɪʃənɪŋ stɹˈatədʒi/
American pronunciation/pəzˈɪʃənɪŋ stɹˈæɾədʒi/
Positioning strategy
01

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

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Definition & Meaning of "Positioning strategy"
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